Released on: February 13, 2008, 11:23 am

Press Release Author: Jim Jensen / Cycle Trader

Industry: Automotive

Press Release Summary: Leading Cycle Marketplace Empowers Dealers to Generate,
Capture and Measure Leads

Press Release Body: Cambridge, MA - February 19, 2008 - eStara, the leading provider
of e-commerce optimization services, today announced that CycleTrader.com, the
leading provider of classified ads for motorcycle, PWC and snowmobile buyers, is
rolling out a dealer solution based leveraging Click to Call and Call tracking from
eStara. Dubbed Full Throttle, the solution is designed to maximize sales conversion
and measurement for Cycle Trader dealers.

"Cycle Trader is focused on providing maximum value and functionality to its growing
network of 2000+ dealers," said Jim Jensen, Brand Manager at CycleTrader.com. "Our
Full Throttle Solution, based on technology from eStara, provides dealers unique
tracking numbers for online and offline advertising efforts and click to call
functionality for online listings. Cycle Trader dealers now have the ability to
optimize their online efforts, avoid lost leads and measure the effectiveness of
their online and offline advertising all through a single, familiar portal."

The Full Throttle Solution leverages an array of solutions from eStara including
Click to Call which allows motorcycle buyers to navigate seamlessly from the Web to
phone from Web sites, emails or directory listings. Dealer listings are Click to
Call-enabled by embedding a button on their listing and in turn, offer prospects a
channel to immediately connect by phone. For consumers who choose to research
online but prefer to purchase offline, Click to Call provides an instant connection,
with immediate personal contact and support.

eStara Call Tracking quantifies incoming leads for easier acquisition, retention and
sourcing. Cycle Trader will consolidate its multi-vendor call tracking with eStara
to receive a 360 degree view of every caller, call recording and dynamic call
routing, ensuring advertisers receive local leads by geo-targeting where inbound
calls are being initiated.

eStara's full suite will be integrated with Cycle Trader's inventory management
system to provide dealers a single and familiar repository for all caller data and
reports. As the final component of its Full Throttle solution, Cycle Trader will be
adding Save & Send in the near future; this will allow users to save listings on
their preferred devices and forward them to potential buyers, acting as a referral
tool.

"Increasingly, tracking and measuring the impact of online and offline initiatives
in a single view is helping smart marketers like Cycle Trader prove ROI and add
value to its dealer network," said Shari Solis, vice president, media at eStara.
"eStara Click to Call and Call Tracking provide Cycle Trader the tools they need to
build a loyal and growing dealer network without requiring them to adopt a new
system or manage multiple vendor relationships. It provides them a far more detailed
look at effort versus results, far beyond traditional call measurement
capabilities."

###


About Cycle Trader
CycleTrader.com is part of the Dominion Enterprises network, a leading network of
websites serving buyers and sellers in the new and used vehicle marketplace.
Categories include Boat, RV, Collector and Specialty Vehicles, Motorcycles, ATVs,
Equipment, and General Merchandise. CycleTrader.com is an operating unit of the
Electronic Media division of Landmark Communications. Dominion Enterprises
motorcycle and power sports publications include Cycle Trader® and Walnecks®.

About eStara
eStara is a leading provider of e-commerce optimization services designed to enhance
online sales and ebusiness initiatives. Delivered in a software-as-a-service model,
eStara powers the world's most recognized brands -- including Continental Airlines,
Chrysler, Dell Financial Services, and Superpages.com - to help them engage
customers with the right form of contact at the right time to increase revenue,
reduce Web site abandonment and improve customer satisfaction. eStara is owned by
ATG (Art Technology Group, Inc., NASDAQ: ARTG). For more information, visit
www.eStara.com.

This press release contains forward-looking statements for purposes of the safe
harbor provisions under The Private Securities Litigation Reform Act of 1995.
Further details on these risks are set forth in ATG\'s filings with the Securities
and Exchange Commission. These filings are available free of charge on a website
maintained by the SEC at http://www.sec.gov. Additional risk factors related to the
subject matter of this press release include: the possibility that eStara's product
and service deployments will not be successful, on time or significantly enhance the
user\'s Internet experience; the need to adapt to rapid changes so products and
services do not become obsolete; the possibility of errors in eStara's software
products and services; the possibility that eStara's offerings will not enhance its
customers' online sales or otherwise provide the expected benefits to its customers;
and the possibility that eStara\'s product strategy may change in the future. eStara
and ATG undertake no obligation to update any of the forward-looking statements
after the date of this press release.

For inquiries:
Tucker Walsh
ATG
+1.617.386.1159
twalsh@atg.com
http://www.atg.com/

Charna Cummings
Matter Communications
+1.978.499.9250
charna@matternow.com
http://www.matternow.com/

Eric Zborowski
757-351-7292
eric.zborowski@traderonline.com



Web Site: http://www.cycletrader.com

Contact Details: Eric Zborowski
757-351-7292
eric.zborowski@traderonline.com